As a landscaper or pool builder, the competition in the industry can be fierce. Believe us we know, were there too. We've found over the years to stay ahead and win more clients, you need to be strategic, creative, and always willing to go the extra mile.
But how do you do this we hear you ask? Well read on and we'll share out top five tips for staying ahead of the competition, and whilst you're at it, win more clients too:
Focus on customer service:
One of the most effective ways to stand out from the competition is by providing exceptional customer service. This means being responsive, attentive, and always willing to go above and beyond to ensure your clients are happy and satisfied. Make sure you're communicating clearly and regularly with your clients, and always follow through on your promises. Customer service has always been at the heart of what we do at orbro. At the end of the day, without your customers, you don't have a business, so always have them at the heart of what you do.
Build a strong online presence:
In today's digital age, having a strong online presence is essential for any business. As a landscaper or pool builder, this means having a professional website, social media profiles, and online reviews. Make sure your website is easy to navigate, showcases your work, and includes clear calls to action that encourage potential clients to get in touch. Use social media to share photos and updates on your projects, and encourage satisfied clients to leave positive reviews. If you don't have the time or have these set up, we'd highly recommend investing in someone to support you with this. Don't forget how important this is when it comes to winning more clients and getting ahead of your competition.
Offer unique services or packages:
To stand out from the competition, have you ever considered offering unique services or packages that other landscapers or pool builders don't offer? This could be something like an eco-friendly landscaping package, or a pool design that incorporates unique features or eco friendly solutions. By offering something unique and compelling, you'll attract clients who are looking for something special and different. Ultimately if you continue doing the same thing, you'll get the same result or worse, so give things a try and gather feedback on what works and draws in customers.
Build a strong referral network:
Referrals are one of the most powerful ways to win new clients. To build a strong referral network, focus on building strong relationships with other professionals in related fields, such as real estate agents, architects, and contractors. Offer incentives for referrals, such as a discount on services or a gift card, and make sure you're always delivering high-quality work that will inspire your clients to refer you to their friends and family.
Keep learning and growing:
To stay ahead of the competition, it's essential to stay up-to-date on the latest trends and techniques in your industry. Attend trade shows and conferences, read industry publications, and network with other professionals to stay informed and inspired. By continually learning and growing, you'll be able to offer your clients the latest and greatest services and designs, setting yourself apart from the competition.
So there you have it 5 simple tips for staying ahead of the competition so you can win more clients. These things don't have to cost the earth to put in place, but it does take time to consider and put into place. But in an industry that is highly saturated, it's vital you are doing everything you can to stand out from the crowd, so your future customers can see and hear about what you offer.
If you're looking to take your business to new heights this year, have you considered taking on PROblocks for your pool, wall and pond building? Want to talk to us about simplifying your systems with a PROblocks, get in touch with one of our friendly team members at orbroPRO, we're waiting for you to reach out. No question is too silly to ask...
Call: 01903 944594